Consulting Services
"Caren led the development in the design of a unique brand, treatment menu and proprietary product line that was targeted for a large national rollout.
She has excellent communication skills which are essential whether training therapists or presenting her ideas to the senior management team.
Caren has strong operational systems that can help the single operator or the multi-location spas operate at a high quality with consistency. Caren fully understands the key components that will make a spa successful and can problem solve even the most challenging issues.
Not only was Caren professional and expert in her field, but she is an absolute pleasure to work with. From initial stage concept to full operations, Caren's help was invaluable every step of the way."
Jennifer Turgiss,
Former Director - Whole Person Health - WellBridge Company and
Current Director of Fitness - VirginActive
Success Stories: WellBridge Spa
In 1997 Wellbridge Corporation had a vision of creating an integrated wellness center which would became one of the largest leading medically integrated health corporations in the country. With a nationalreputation and several locations, new products and services needed to be developed and implemented properly in order to maintain branding and quality standards for the projected 250 locations. A team of experts was consolidated and the process began
The Challenge
Virtual Spa was asked to develop a spa concept, with an integrated wellness focus that could be incorporated in the Wellbridge fitness environment nation-wide. The target market was clientele who sought out membership for medical reasons such as high blood pressure and rehabilitation.
The Solution
From architectural design, to treatment menus, and down to the organizational chart, job descriptions, and training, Virtual Spa created aunique brand of spa for 250 planned locations. Specially designed pedicures for those with diabetes and hydrotherapy treatments to compliment physical therapy, are examples of the signature treatments included in this wellness program. Once approved, the concept was implemented nationally and all work was directed by Virtual Spa from one central location.
The Outcome
Wellbridge achieved a healthy 40% utilization at the end of year one. This completed project boosted annual earnings and resulted in a successful sale of the Wellbridge Corporation in 1999.
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