Menu & Services
Chapter 2
$75.00 Buy!
What is your market? Who is your clientele? Are you in the right location for these specialized treatments? What services can you expand on?
Everyday there are new and innovative services being developed in all areas of the spa world. It can be time consuming and confusing to sort through all the information and decide which services to implement in your spa or salon. Some treatments are worth investing in, while others may in turn be a passing fad.
The day spa world is expanding at an extraordinary rate. Consumers are now embracing spa services as part of a healthier life-style. They are looking for a spa to offer more than the basic services; they are looking for a place for wellness. Consumers want a retreat from their stressful lives and the day spa is where they are flocking.
This chapter will help you, the spa owner, manager, or director to gain a better understanding of what services and treatments are available and which are appropriate for your spa or salon. This chapter will introduce you to basic concepts of service development.
This chapter covers the following topics:
- Development of Services
- Menu Design/Development
- Naming Your Services
- Service Training
Customers who purchase this chapter will also be interested in the detailed services information in the chapters on Skin Care, Massage, Body Treatments, and Complimentary Services.
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